新書推薦：
《
与贝聿铭同行
》
售價：HK$
129.8
《
如何面对爱情里的失望
》
售價：HK$
38.5
《
至高无上：一场颠覆世界的人工智能竞赛
》
售價：HK$
86.9
《
聪明钱
》
售價：HK$
85.8
《
大转型：我们时代的政治与经济起源
》
售價：HK$
107.8
《
约翰·巴勒斯：美国自然文学之父
》
售價：HK$
74.8
《
东线有战事1914一战爆发与帝国崩溃 与西线无战事遥相呼应的一战东线战事探寻帝国时代崩塌的根源
》
售價：HK$
96.8
《
奇岩馆事件（“这本推理小说了不起！”大奖获奖作者高野结史颠覆你的推理常识）
》
售價：HK$
54.8
|
| 內容簡介： |
Aconciseyetexhaustivetextprovidesflexibilityintheclassroom：Astreamlinedtextallowsinstructorstoconveycurrentmarketingmanagementpracticesandtheorywhileleavingroomtoincorporateoutsidecases,simulations,andprojects.
來源：香港大書城megBookStore,http://www.megbook.com.hk
A21stCenturyviewofmarketingbringsmodernstrategyandinformationtothetext：Acomprehensiveorganizationofthetextaroundthreemajor21stcenturythemesprovidesacurrentlensthroughwhichtoviewthefollowingsubjects:●Globalization●Technology●SocialResponsibilitybothindividualandsocietal
NEW!Chapter16:ManagingDigitalCommunications:Online,SocialMedia,andMobileaddsextendedcoverageofthelatestdigitaltrendsandtheirimpactonmarketingtothetext.
|
| 關於作者： |
PhilipKotler
現職：NorthwesternUniversity
KevinLaneKeller
現職：DartmouthCollege
|
| 目錄：
|
PARTI:INTRODUCTIONTOMARKETINGMANAGEMENT
Ch1ScopeofMarketingfortheNewRealities
Ch2MarketingStrategiesandPlans
Ch3MarketingResearchandAnalysis
PARTII:CONNECTINGWITHCUSTOMERS
Ch4BuildingLong-termCustomerRelationships
Ch5BuyingDynamicsofConsumerandBusiness
PARTIII:STRATEGICBRANDMANAGEMENT
Ch6TargetMarketing
Ch7CompetitiveandEffectiveBrandPositioning
Ch8BrandingandCoreGrowth
PARTIV:VALUECREATION
Ch9ProductMixandNewOfferings
Ch10AnalyzingandMarketingServices
Ch11ConceptsandToolsforStrategicPricing
PARTV:VALUEDELIVERY
Ch12DevelopingandManagingStrategicandIntegratedMarketingChannels
Ch13ManagingRetailing,Wholesaling,andLogistics
PARTVI:VALUECOMMUNICATION
Ch14DesigningandManagingIntegratedMarketingCommunications
Ch15ManagingMassCommunications:Advertising,SalesPromotion,EventsandExperiences,andPublicRelations
Ch16ManagingDigitalCommunications:Online,SocialMedia,andMobile
Ch17ManagingPersonalCommunications:DirectandDatabaseMarketingandPersonalSelling
PARTVII:MANAGINGTHEMARKETINGORGANIZATIONFORLONG-TERMSUCCESS
Ch18ResponsibleMarketinginaGlobalEnvironment
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
