Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
Text B Nation’s E-commerce Villages Herald Rural Transformation
Chinese Values
Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B Rights of Shareholders in China
Chinese Values
Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Opting for a Career of Good Taste
Chinese Values
Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B National Security High on Customs’ Agenda as New Hires Head to Mainland for Training
Chinese Values
Unit 5 Employee Motivation
Text A Motivate Employees: 9 Helpful Tips
Text B How to Inspire & Motivate Chinese Employees
Chinese Values
Unit 6 Job Satisfaction
Text A How to Find the Job You Want and Learn What You Need to Know
Text B Innovation Boosts Vocational Success
Chinese Values
Unit 7 Marketing
Text A Marketing Is All around Us
Text B 3R Food Industry Sees Great Potential in Chinese and Overseas Markets
Chinese Values
Unit 8 Brands
Text A Brand Equity
Text B Pinduoduo’s US Storefront Makes Big Splash
Chinese Values
Unit 9 Advertising
Text A Advertising
Text B Policy Targets Product Endorsements
Chinese Values
Unit 10 Promotion
Text A Create a Successful Promotion
Text B Chinese NEVs Expected to Zoom in 2023
Chinese Values
Appendix I Glossary
Appendix II TEM-4 ( 2015?C2018）
內容試閱：
Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
By Susan Ward
Warming up:
1. Do you have any business ideas? If yes， what are they?
2. How can you get feasible business ideas in your daily life?
3. What can you do to put your business ideas into practice?
Business ideas are all around you. Some business ideas come from a careful analysis of market trends and consumer needs; others come from serendipity. If you are interested in starting a business， but don’t know what product or service you might sell， exploring these ways of getting business ideas flowing will help you choose.
Examine your own skill set for business ideas.
Do you have a talent or proven track record that could become the basis of a profitable business?
The other day I spoke to a man who had spent years managing cleaning services at a hospital. Today he runs his own successful domestic and business cleaning service. An ex- logger is now making his living as an artist; he creates “chainsaw sculptures” out of wood. And the examples of professionals who have started their own agencies or consulting service businesses are legion.
To find a viable business idea， ask yourself， “What marketable skills and experience do I have? Will people be willing to pay for my products or services?”
Keep up with current events and be ready to take advantage of business opportunities.
If you watch the news regularly with the conscious intent of finding business ideas， you’ll be amazed at how many business opportunities your brain generates. Keeping up with current events will help you identify market trends， new fads， industry news ?D and sometimes just new ideas that have business possibilities.
For instance， after same-sex marriages became legal in Canada， entrepreneurs began selling tourist travel packages that include a marriage ceremony to same-sex couples from other countries. Would you have identified th
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