Unit 1 Corporate Culture
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Listening for Signpost Words
Section C Work Step by Step
Task 1 Getting Started—Internet Giant
Task 2 Going Further—Baidu’s Unique Culture
Task 3 Playing Your Role—Changes in Yahoo!
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:American Dreams in China
Unit 2 Trademarks and Brands
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Distinguishing Facts from Opinions I
Section C Work Step by Step
Task 1 Getting Started—Registering a Trademark
Task 2 Going Further—The Brand Value
Task 3 Playing Your Role—The Brand Story
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Green Flower Porcelain
Unit 3 Mechanism of the Board
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Identifying Main Ideas
Section C Work Step by Step
Task 1 Getting Started—The Company Status
Task 2 Going Further—The History and System of the Board
Task 3 Playing Your Role—Duties of the Board of Directors
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:The Social Network
Unit 4 The Stock Market
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Note Taking
Section C Work Step by Step
Task 1 Getting Started—Trading Principles
Task 2 Going Further—Making Your Portfolio
Task 3 Playing Your Role—A Decisive Hero
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Over You
Unit 5 Overseas Market
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Summarizing
Section C Work Step by Step
Task 1 Getting Started—Negotiating a Business
Task 2 Going Further—Problems in Overseas Market
Task 3 Playing Your Role—Sales Strategy
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Invisible Wings
Unit 6 Company Vision
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Distinguishing Facts from Opinions II
Section C Work Step by Step
Task 1 Getting Started—Knowing Some Company Visions
Task 2 Going Further—The Vision Story
Task 3 Playing Your Role—Writing a Vision Statement
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:A Brief History of Apple Inc.
Unit 7 Business Geeks
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Location and Address
Section C Work Step by Step
Task 1 Getting Started—Big Potatoes
Task 2 Going Further—More Business Heroes
Task 3 Playing Your Role—The Heroes’ Story
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Try With Me
Unit 8 Global Top 500 Companies
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Drawing Inferences
Section C Work Step by Step
Task 1 Getting Started—Company Profile
Task 2 Going Further—Company Development
Task 3 Playing Your Role—Successful Career
Section D After-class Activities
Be an Active Listener
Presentation 134
Enjoy Your English Sing a Song:Make You Feel My Love
Glossary
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