《Successful Marketing Plans in a Week: Teach Yourself: How to Write a Marketing Plan in Seven Simple Steps》 - Ros Jay; John Sealey - Hodder & Stoughton Genera - 香港大書城

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『英文書』Successful Marketing Plans in a Week: Teach Yourself: How to Write a Marketing Plan in Seven Simple Steps

書城自編碼： 2956093
分類：簡體書→原版英文書
作者： Ros Jay; John Sealey
國際書號(ISBN)： 9781444159400
出版社： Hodder & Stoughton Genera
出版日期： 2012-03-30

頁數/字數： 128
書度/開本： 197x130x10mm 釘裝： Paperback

售價：HK$ 73.5

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編輯推薦：

Learn in a week, what the leading experts on marketing plans learn in a lifetime.

內容簡介：

Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational ''in a week'' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan

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