目录主编的话 XI研究论文短视频广告与消费者购买意愿：基于S-O-R 理论的研究/陆本江，崔雪彬，何蕾，孙晓池 1社交媒体怀旧广告对消费者购买意愿的影响研究/王耀卫，苗苗，蒋玉石 17直播商务可视化信息对消费者响应的影响—基于平台类型与关系强度的调节/彭宇泓，郝辽钢 43互动仪式链视角下微信订阅号用户互动行为的实证研究/谢芃菲，杨波，胡越，黄靖云 69数据要素市场的价格规律：来自上海数据交易中心的探索研究/尹文怡，窦一凡，汤奇峰，黄丽华 84方案隐藏与评价反馈对众包参与者方案贡献行为的影响研究/王蒙蒙 100企业社交媒体使用与员工创新行为的关系研究/马良，张新，张戈，徐瑶玉 115考虑平台异质性的第三方平台整合研究/黄晓琼，徐飞 129关系嵌入、网络能力与组织间价值共创—基于PLS-SEM 与fsQCA 的实证分析/廖民超，金佳敏，高增安 145审稿专家 165China Journal of Information SystemsIssue 28CONTENTSEDITORS’NOTES XIARTICLESShort Video Advertisement and Consumers’ Purchase Intention：An Empirical Analysis Based on the S-O-R Model/ LU Benjiang，CUI Xuebin，HE Lei，SUN Xiaochi 1Research on the Influence of Social Media Nostalgic Advertising on Consumers’Purchase Intention /WANG Yaowei，MIAO Miao，JIANG Yushi 17The Influence of Visual Information of Live Streaming Commerce on Consumer Response：Based on the Moderating Effect of Platform Type and Tie Strength/PENG Yuhong，HAO Liaogang 43An Empirical Research on the Interactive Behavior of WeChat Subscription Number Users from the Perspective of the Theory of Interactive Ritual Chain/XIE Pengfei，YANG Bo，HU Yue，HUANG Jingyun 69Understanding Pricing in the Data Factor Market：An Exploration Study at Shanghai Data Exchange /YIN Wenyi，DOU Yifan，TANG Qifeng，HUANG Lihua 84The Impact of Blind Setting and Rating Feedback on Submission Behavior in Crowdsourcing Contests /WANG Mengmeng 100Research on the Relationship between Enterprise Social Media Use and Employees’Innovative Behaviors/ MA Liang，ZHANG Xin，ZHANG Ge，XU Yaoyu 115Research on the Integration of Third-party Platforms with Heterogeneity /HUANG Xiaoqiong，XU Fei 129Relationship Embeddedness，Network Capability and Value Co-creation Among Organizations：An Empirical Analysis Based on PLS-SEM and fsQCA/ LIAO Minchao，JIN Jiamin，GAO Zengan 145PEERREVIEWERS 165
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